Strategy & Tactics

Sometimes the biggest challenge in strategic planning has nothing to do with developing great strategy.  Rather, the challenge occurs in the efforts applied to implement the strategy.  Ensuring successful implementation requires operations be aligned with management's direction.  The solution in many cases is to implement internal communications to convince employees of the authenticity, importance, and relevance of the organization's purpose and strategic goals.

1. Keep the message simple, but deep in meaning
2. Build behavior based on market and customer insights
3. Use the discipline of a framework
    - Inspire
    - Educate
    - Reinforce
4. Dialogue at the grassroots
5. Use authentic messages
6. Use storytelling as much as possible
7. Use social media outlets
8. Make the necessary investments